fbpx

Search Engine Optimization, known by the acronym SEO, is the process of improving traffic and exposure to a website via search engines to get the website ranked highly in the resulting search results pages. Search Engine Optimization, known by the acronym SEO, is the process of improving traffic and exposure to a website via search engines to get the website ranked highly in the resulting search results pages. 

It helps to create a web presence that’s bigger and better than simply slapping a static website abreast of the web and hoping that some people drop in the location. 

It is a technique whereby how you create the location, what you are doing to market it, and the way you analyze the results of these actions that help the website owner to develop bigger and better online exposure.

GOOGLE STARTED IT ALL

Google is that the main program that started it all. It was through their AdWords campaigns that Internet marketers became more savvy about using the facility of the advertising model to assist shoot certain pages to the highest of the search results pages. They noticed that the same
keywords that online businesses were buying because their research showed many people were searching for them could be used to attract those same people to other sites. Soon, it became a standard SEO strategy to include keywords in content that was used to get pages ranked highly in Google’s search engine
results pages (SERPs).