There are so many definitions/meanings to the term marketing in 2017, The New York Times described it as
“the art of telling stories so enthralling that people lose track of their wallets”.
As per Wikipedia The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating, and satisfying customers’ needs and wants.
Marketing is based on Science, not on Creativity. It starts before creating a product and Marketing is about sending the right message, to the right person, at the right time.
Marketing is not about selling. It is about keeping an existing customer happy by communicating with them so that they can remain a customer.
Marketing is a game of perceptions. Product is rooted in reality. Never let Marketing became more important than the product. Because a great product sells itself.