What Is a Landing Page?


To have success with marketing, you must deliver the right information, to the right person, at the right time. Although it is challenging, it is the reason why landing pages are so crucial.


In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.


Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).


When you direct your visitors to a specific page with a form to download a promotion you are offering, not only are you pleasing your visitor, but you’re also setting up the foundation for a great marketing campaign. In fact, landing pages are effective for 94% of B2B and B2C companies.

It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.